ASI’s 2017 Media Kit for Suppliers Now Available

Provides strategic marketing opportunities across print, digital and events

 

TREVOSE, PA – October 5, 2016 –The Advertising Specialty Institute® (ASI) today announced the availability of its 2017 Media Kit, a comprehensive advertising guide for suppliers with strategic marketing initiatives and multimedia campaign opportunities for businesses and products.

ASI’s new and improved Media Kit was included as a bonus addition with the September/October issue of SGR magazine, and is also available online here.  

“We’ve completely redesigned the new, notebook-sized Media Kit for 2017,” said Gene Rahill, ASI’s senior vice president of supplier sales. “This year’s Media Kit – which is nearly twice as big – is sharper looking, easier to browse and more straightforward. It gives suppliers all the tools they need to market their company across every platform – print, digital (including Pay for Placement, Top Sellers and Product of the Day) and ASI events and trade shows.”

The 2017 Media Kit outlines every advertising opportunity available to suppliers across ASI catalogs, magazines and industry-specific e-newsletters – reaching a combined audience of over 250,000. Editorial calendars allow suppliers to coordinate their artwork to the season or to the message they want to deliver.

Suppliers can use the Media Kit to quickly and easily create marketing campaigns using combinations of advertising mediums and targeted audiences. In addition to print and digital, advertising opportunities are also available through sponsorships and ASI Show® events like large, three-day trade shows, the ASI Roadshow, which visits 35 cities throughout the U.S., and fASIlitate, ASI’s hosted-buyer event, which brings together top distributor sales producers with leading suppliers.

Innovative features in ASI’s 2017 Media Kit include:

• Readability. Larger and easier to browse.
• Multimedia-centric. Helps suppliers create more effective marketing campaigns through a variety of digital and print platforms.
• Accessibility. A cleaner design makes it easier for suppliers to find what they need, when they need it.

In addition, the 2017 Media Kit includes a table of contents at the beginning of each of the five sections and relevant, eye-catching statistics that are sprinkled throughout to help suppliers find news they can use.

ASI’s publications are available online, in print and across social media. ASI is the only publisher with a publication for every link of the supply chain.

And since 2005, ASI magazines have been honored with 174 editorial and design awards, including four prestigious Jesse H. Neal Awards. ASI magazines are the only industry publications to have ever won a Neal award, considered the Pulitzer Prize of business press.

Click here to view the 2017 ASI Media Kit online.

To advertise with ASI, contact Matt Barnes, ASI’s vice president of publishing and media services at (215) 953-3659 or [email protected].

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: www.uat-asicentral.com.