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Tweet This: ASI Chosen Industry’s Top Online Influencer

ASI’s online conversations and posts picked No. 1 after analysis of  2,500 social media accounts 

TREVOSE, PA – April 29, 2015 – The Advertising Specialty Institute® (ASI) today announced it was chosen number-one on a list of the top 25 online influencers tracked by a social media monitoring research firm that analyzed 2,500 accounts throughout the promotional products industry.

The Social Studies Group was asked by Quality Certification Alliance (QCA), a Chicago-based independent accreditation organization, to analyze industry social media conversations and score them on impact, potential, engagement, social reach, quality and industry topics. Content relevancy was given twice the weight, as one of the list’s primary goals was to single-out content that provides great value to the industry.

In the end, QCA chose ASI’s online editor, Vincent Driscoll, number-one on the comprehensive, data-driven list of top 25 content products in the industry. “As the voice of ASI, Vin Driscoll’s social conversation starters include new product ideas, recognition for industry award winners and resources for a strong business and career,” the organization said in announcing the list.

“There is much for all of us to learn from emulating the thought-leaders providing digital leadership in our industry, and having a list based on a methodical review and analysis seems like a great place to start,” said Jeffrey P. Jacobs, QCA executive director.

Driscoll (@asicentral), an employee since 2007, is ASI’s primary poster on Twitter and helps manage the company’s numerous Facebook pages along with Lauren Medina, ASI’s multimedia coordinator, under the supervision of Yann Perrin, ASI’s Web development manager. Recent social media highlights include:

  • Increased ASI Facebook Page engagement (clicks, comments, likes, shares) nearly 60% year-over-year.
  • Increased ASI Facebook Page following (Likes) nearly 90% year-over-year.
  • Attracted over 17,000 Facebook followers (Likes) throughout the company (includes Facebook pages for ASI Careers, Wearables®, Stitches®, ASI Show®, ASI Canada and Successful Promotions.
  • Increased ASI’s Twitter following by 33% year-over-year, gaining over 8,000 followers to date.
  • Accumulated 242,334 total page views on Google+ to date.

“I couldn’t be happier Vin Driscoll was chosen number-one out of the thousands of smart, creative people in our industry – he’s one of the most knowledgeable people on social media and never fails to engage his audience with his wit and energy,” said Timothy M. Andrews, president and chief executive officer of ASI (@Tim_Andrews_ASI).

Click here for a Twitter list of the Top 25 content producers in the $21.5 billion promotional products industry.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.uat-asicentral.com and on Google+, Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.