ASI® Announces Exclusive Relationship with Technologo

December 20, 2004 – Trevose, PA – Advertising Specialty Institute^® (ASI), the largest member organization serving the promotional products industry, today announced a new relationship with virtual sampling specialist, Technologo, to provide up to a 40% discount on virtual sampling services to ASI members.

The virtual sampling concept revolutionizes the way ASI distributors and ASI suppliers communicate and sell. Distributors search for promotional products using either ESP® Online, ASI’s research and marketing tool, or other online search engines, then use Technologo’s virtual sampling services to place the client’s logo on the item. Once complete, the sample image is emailed to the client for approval and order placement.

Distributors can use Technologo Collection, a public library of virtually enabled products from leading suppliers at www.technologo.com, to create 3-D virtual samples for sales presentations at no charge. Specialized software or additional graphic design expertise is not necessary.

Suppliers appreciate the ability to integrate virtual sampling technology directly into their Websites, equipping distributors with a powerful selling vehicle. The ability to view products with all available colors and branding options greatly increases revenue potential, while reducing costs and sales cycle times.

ASI president, Timothy M. Andrews, said “The relationship between ASI and Technologo integrates new features for members to use to help build their businesses. Technologo joins a growing lineup of affiliates that add value for our members, including UPS for discounted shipping, NPC for credit card processing and VoyagerNow, soon to be Affinity Express, for digital artwork services.”

“Helping clients visualize their logo on a product is a highly effective sales tool and Technologo’s offering makes it so simple,” explained Dale Denham, ASI senior vice president. “We’ve investigated many technologies, including building our own program. However, nothing comes close to what Technologo offers.”

“I am thrilled with ASI’s choice to select Technologo as its virtual sampling solution. This decision provides further evidence that the virtual sample concept has become an integral part of the industry’s marketing and sales functions. More distributors will now be exposed to our tools, which will be a great benefit to Technologo and Technologo enabled suppliers,” said Alex Landa, Technologo Founder and CEO.

To learn more about Technologo Collection library, Lite or Max virtual sampling products, and to view demos, visit www.technologo.com. Take advantage of savings when registering and purchasing at this Website by entering your ASI number for the coupon code.

To learn more about ASI and additional member affiliate services, visit www.uat-asicentral.com.

About ASI
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 20,000 distributor firms (sellers) and suppliers (manufacturers) of promotional products. Suppliers use ASI print and electronic resources to market products to more than 17,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 700,000 promotional products, to locate suppliers and to market services to buyers of promotional products. It provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.

About Technologo
Technologo (Landmark Corporate Marketing Services Ltd.) is the promotional products industry’s leading provider and pioneer of online virtual sampling technology for suppliers and distributors. With over 10,000 distributor users, more than 147,000 virtual samples have been created in the last twelve months, saving the industry hundreds of thousands of dollars. Backed by a skilled team of photographers, graphic artists, programmers, engineers and web developers, Technologo continues to expand and enhance its offerings.