ASI® Wins Three National Editorial Excellence Awards

Honored for “State of the Industry” Issue and Apparel Coverage

TREVOSE, PA – July 25, 2008 – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today that ASI was the winner of three national American Society of Business Publication Editors awards for editorial excellence.

ASI was selected as a winner among widely-acknowledged publications in the competition, including BusinessWeek, Computerworld, Fortune Small Business and PC Magazine. 

The ASBPE trade group reviewed more than 2,300 entries nationwide and selected Counselor magazine’s “Apparel Hot Sheet” and “State of the Industry” issue, and Wearables magazine’s “Fashion Trends” feature for their outstanding content.

“These awards reflect an emphasis on the integrity of information and educational resources available in our publications to help ASI distributors and suppliers learn about new products and grow their businesses everyday,” said Timothy M. Andrews, president and chief executive officer of ASI.  “I’m proud of our staff at all of our magazines and my thanks to the entire editorial team for their hard work.”

The “Fashion Trends” and “Apparel Hot Sheet” sections provide ASI distributors and decorators with new apparel products and trends that they can use to increase sales.  The “State of the Industry” issue from Counselor magazine provides the most comprehensive and trusted annual report about the advertising specialty industry, including top sales markets and best practices, to over 15,000 paying subscribers.  

“It’s been an award-winning year for our magazines,” said Rich Fairfield, publisher for ASI’s seven magazines.  “We started off with two Folio awards for Counselor magazine, then won a Neal Award from American Business Media for Counselor, and now these three awards for Counselor and Wearables.”

“This is the third consecutive year ASI’s magazines have won at least one ASBPE award,” Fairfield continued.  “Last year, Advantages magazine received an ASBPE for best how-to feature article.  Advertisers should be proud to be featured in ASI’s magazines – the most nationally recognized in the industry for editorial quality.”

Distributors, suppliers and decorators use ASI’s editorial and educational resources – both in print and online – to improve their businesses everyday and to learn about the latest advertising specialty industry news.

For more information about Counselor and Wearables magazines, contact Rich Fairfield, publisher for ASI’s seven magazines, at [email protected].  To learn more about the ASBPE awards, visit www.asbpe.org.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit www.uat-asicentral.com.