Top 7 list includes book of blarney, Celtic flask and leprechaun mask  

TREVOSE, PA – March 15, 2011 – Get out the green with the Advertising Specialty Institute (ASI) and its second-annual list of the top 7 promotional products for St. Patrick’s Day.

This week, when the whole world is Irish, everyone appreciates Irish-branded items like tweed caps, shamrock paper and an Erin Go Bragh flag to light up St. Patrick’s Day marketing promotions, advertising campaigns and themed parties.

A search for giveaways in ASI’s exclusive promotional products database reveals marketers are favoring these Lucky 7 St. Patrick’s Day Products:

Promotional products, or advertising specialties, are items imprinted with logos or slogans to market a company, organization, product, service, achievement or event. Companies often purchase them as gifts for employees or clients at holidays and for occasions year-round, and marketers often include them in their campaigns to dramatically increase response rates.

A recent landmark study from ASI proves ad specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.