Trade Shows Reimagined: 3 Reasons Why ASI Show Events Are Essential to Your Business

By Jim Hollis 

Nowadays, many of your day-to-day business tasks can be handled at home. From email and phone communication to digital advertising and social media, advanced technology and remote work have given small business owners a huge leg up in recent years.

But in the promotional products industry, you can’t conduct all your business from behind a screen. Making in-person connections with suppliers and promo experts at trade shows is essential to your business growth and offers invaluable solutions that can set you apart from the competition.

We’ve outlined 3 reasons why trade shows should be a top priority moving forward and how you can parlay our events into sales success in 2024 and beyond.

1. MOTIVATION

   One of the best traits you can have as a business owner is to hold yourself accountable and to continue to motivate yourself and your employees to strive to improve with each passing year. Be in the thick of the action on the show floor, learning the latest news, trends and technology that are pushing the industry forward.

   Motivation is easy to come by at these trade shows. The schedules are jam-packed with classes and other educational opportunities with industry leaders offering unique sales and marketing solutions that’ll move the needle for your business.

   Additionally, these events are designed to help you step outside your comfort zone. You can look to break into new markets for an added revenue stream during your in-person networking journey.

2. INNOVATION

   The promotional products market is booming, with industry sales soaring to $26.1 billion in 2023 thanks in no small part to the cutting-edge technological innovations happening in product development, sales, marketing and so much more.

   In-person events are one of the only ways to get new products in your hands. This tactile interaction allows you to understand the true potential of these products before buying, while also giving you effective new sales angles in the moment.

   Trade shows are also one of the only times you can attend exclusive launch events of new platforms and sales tools that are designed to help increase productivity and efficiency.

3. INSPIRATION

   No matter how productive your business runs within the confines of your home or office, it’s easy to get into a familiar rhythm – to make safe decisions and stick with solutions that tend to be low risk, low reward.

   One of the most effective ways to break free from your routine is by attending trade shows. Start productive discussions with enterprising businesses from all over the country free from distraction from the outside world and everyday work obligations. Attend keynotes, panel discussions, business solutions meet ups and networking events to learn something new and spark upward mobility.

Find all this and more at each ASI Show – the industry standard for trade shows and hosted-buyer events.

Our trade shows are perfectly scheduled throughout the year to drive the motivation, inspiration and innovation needed to keep you on top [graphic]:

• ASI Show Orlando – Early January
  The first major show of the year and your chance to spark Q1 and Q2 sales.
• ASI Show Fort Worth – March
  Keep your early-year momentum going through the spring and summer months.
• ASI Show Chicago – July
  Our biggest show and an essential end-of-year sales driver.

Your fellow distributors and past attendees have made it clear how valuable ASI Show is to their business:

• 100% discovered products and services that meet their customers’ immediate needs
• 99% found brand-new products
• 97% said ASI Show allowed them to expand their markets
• 98% tell us they’ll return!

Join us for ASI Show Chicago – July 23-25, 2024 – to connect with 400+ suppliers on the show floor. Learn more about additional sessions and networking events, including the ASI Gala at House of Blues Chicago, at asishow.com.