Don’t Skimp on Quality: Invest in Built-To-Last Promotional Products

By Jim Hollis 

While promotional products are one of the most effective forms of advertising (consumers keep the average promotional product for over a year, according to the latest ASI® Ad Impressions Study), there’s still a common misconception that promo tends to be cheaply made items that aren’t built to last.

At ASI, we’re adamant that this couldn’t be farther from the truth. While the marketplace is filled with options for all price points, there are always avenues to incorporate high-quality items into your strategy – a practice that will significantly enhance brand perception and customer loyalty.

First Impressions Count

You only have one chance to make a first impression, so the decision of which promotional products you choose to represent your brand shouldn’t be made lightly. More often than not, opting to save money to sacrifice the quality of your products will backfire, as flimsy, unimpressive promotional products will set a bad precedent, leaving prospective clients with a bad taste in their mouths.

The opportunities in the promotional products industry to showcase high-quality, brand-name items are limitless, no matter which market you’re trying to cater to, so make sure you take full advantage of all the resources at your disposal to ensure your brand is evoking positive associations.

Boosting Brand Image

The promotional products marketplace is a crowded one, and word travels fast. Simply put: If you’re not investing in high-quality promo, your clients will look elsewhere for someone who is.
Rising to the top of a crowded space starts with the quality you associate with your brand. You want your brand name to be synonymous with trust and reliability, so make sure these positive attributes are reflected in the products you choose.

Greater Usage and Visibility

High-quality items – apparel, drinkware, tech gadgets, etc. – have a long shelf life, which means more visibility for your brand and a lower cost-per-impression over the life of the product than their lesser counterparts.

Investing in great products also gives your customers something to be excited about. The more desirable your products are, the more likely they’ll be to use them often and recommend your brand because of it.

Long-Term Cost-Effectiveness

Shortsighted brands who try to save money upfront by sacrificing quality aren’t patient enough to see the bigger picture – low-quality items will get thrown away more quickly, which not only lessens the effect of your promotional investment but is an unsustainable and wasteful practice.

Spending more upfront almost always saves you money down the road. Durable items reduce replacement needs, ensuring your investment lasts. Satisfied customers are also more likely to share their positive experiences, generating valuable word-of-mouth referrals.

Strengthen Customer Relationships

Handing out quality promotional products shows customers that you value them, which is a must-have building block for the start of any successful business relationship. A well-crafted item can be a thoughtful gesture, making customers feel appreciated and more connected to your brand.

How To Select Quality Products

To ensure the best quality of your promotional items, consider these tips:

1. Research Suppliers: Choose reputable suppliers known for quality standards.
2. Focus on Functionality: Select practical items that will be used and appreciated.
3. Prioritize Materials: Opt for high-quality materials that enhance durability and appeal.

If you set a goal to make every promotional item reflect the best of your brand, you’ll be in a good position to make good business decisions, putting your brand on the path to success.

Read our e-book, Strategies for Growing Your Promotional Products Business, to learn more strategies to help your business.