ASI Relaunches Free Online Education Platform For Members

Earned points no longer needed to achieve BASI or MASI education certifications

TREVOSE, PA – January 18, 2019 – The Advertising Specialty Institute^® (ASI) today announced it has relaunched its free online education platform and certification program for members to make it faster and more user-friendly than ever.

ASI retired the education points system previously used to earn a BASI™ (Bachelor of Advertising Specialty Information) or MASI™ (Master of Advertising Specialty Information) certification, making the change out of consideration for members’ time and earned industry experience.

“ASI strongly believes in the proven benefits of continuing education for members of our industry and we’re delighted to make it easier than ever to take classes, online or in-person at our shows,” said Timothy M. Andrews, ASI president and chief executive officer.

Live courses continue to be offered at ASI Shows and events, presented by experts in their field. Highlights of free education offered at the inaugural ASI Show in Fort Worth, Monday, Feb. 4 through Wednesday, Feb. 6, include:

• 45 all-new courses for every level of industry experience and interest
• 2-hour sessions anchoring the end of the Beginner Sales Success, Advanced Sales Success, Social Media & Marketing and Screen-Printing Success tracks
• New speakers and returning favorites sharing their insight and expertise
• Power Session classes on both Exhibit Days, focusing on improving skills in sales, marketing, online presence and more

Registration is also open for ASI’s annual large trade show in Chicago, Tuesday, July 9 through Thursday, July 11, which offers three days of education featuring over 50 classes. Once members have earned their BASI or MASI certification, they’ll be invited to attend an exclusive breakfast with ASI CEO Tim Andrews and get pinned on stage before the keynote presentation.

No pre-registration is required for courses offered at ASI trade shows.