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AIM chooses ASI’s ESP® to power its new product platform
TREVOSE, PA – January 6, 2020 – The Advertising Specialty Institute®(ASI) today announced that promotional products distributor network AIM Smarter has chosen to power its new product platform with ASI’s ESP, the promo industry’s largest, most accurate, e-commerce enabled database.
AIM and ASI joint members will have access to AIM VIP suppliers and hundreds of thousands of promotional products through ESP, powered by ASI. The integrated product data will streamline business operations, while ESP’s real-time inventory will help eliminate countless phone calls and emails to suppliers.
This alliance will provide significant benefits, and all AIM distributors will be invited to participate. AIM distributors will also enjoy access to ASI educational marketing materials and numerous new filters to narrow product searches, making it faster and easier for them to find the right product for their buyers.
“We’re thrilled AIM chose ASI’s ESP for their distributors, who will enjoy a dramatic expansion across a range of available products and product data, along with thousands of ASI suppliers,” said Bob DeFord, ASI senior vice president of distributor sales and marketing.
The integration of ASI’s ESP into AIM’s business tools will provide an extension of product data for AIM members. This additional benefit will be available in AIM’s proprietary order processing system, AIM Tech Suite, as well as the AIM Member Portal, CRM, Business Web Sites and Company Store solutions.
ASI President and Chief Executive Officer Timothy M. Andrews celebrated the alliance with AIM CEO Nichole Stella at a party on Saturday held during ASI Orlando, the first large promotional products trade show of the 2020 selling season.
“AIM has had a long-standing commitment to our distributor network to deliver incredible member benefits and now, through the ‘Even Better Together’ alliance with ASI, they will have access to all the benefits of membership available through both organizations,” said Stella. “AIM distributors will now be able to easily opt into this benefit at unparalleled pricing.”