ASI Reveals Top Salespeople, Customer Service Rep And Supplier Of The Year On January 21

Register now to watch the celebration of the industry’s best

TREVOSE, PA – January 8, 2021 – Members of the promotional products industry can now register to watch the big reveal on January 21 of the year’s top sales and customer service reps, along with the prestigious Supplier of the Year, the Advertising Specialty Institute^® (ASI) announced today.

Free registration is open for the virtual 2021 Counselor Distributor Choice Awards (CDCA) taking place Thursday, January 21, at 4 p.m. E.T.

Valued ASI distributors of all sizes voted to honor the best suppliers across 52 categories, including two new categories for face coverings and other PPE.

In addition, ASI will also name the Distributor Salesperson of the Year, Supplier Salesperson of the Year and Supplier Customer Service Rep of the Year. ASI President and Chief Executive Officer Timothy M. Andrews will announce the CDCA’s biggest award, the Supplier of the Year.

“I love the Distributor Choice Awards because they give industry distributors the chance to applaud the suppliers who are the very best product providers in the industry,” said Andrews. “What we’re really honoring with these awards is quality, trust, service and success, all of which were critically important during the most challenging year in the industry’s long history.

During the virtual event, ASI will share highlights from each individual winner’s accomplishments in 2020, followed by short acceptance speeches each winner recorded themselves.

To qualify as finalists in 52 product categories, suppliers must have had at least a 4-star rating in ESP, at least 15 distributors rating them in ESP and be among the top click-getters in the product category. Suppliers could be selected in up to eight of their top product categories, as determined by their share of ESP category clicks.

Once finalists were chosen, they were voted on by ASI distributors of all sizes and specialties – who cast nearly 34,000 votes.