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ASI’s ESP Now Provides Distributors With A Free, One-Stop Print-Sourcing Platform

PrintGizmo connects distributors and printers easily, efficiently and electronically

TREVOSE, PA – May 14, 2019 – The Advertising Specialty Institute® (ASI) today announced the launch of PrintGizmo, a free, value-added benefit for ESP® users that connects ASI distributor members with high-quality, competitively priced printers, enabling them to efficiently source catalog or custom print products from a larger pool of providers.

The new print marketplace in ESP covers the full spectrum of print, from a catalog of popular, standardized items to custom projects. To host and manage PrintGizmo, ASI partnered with eLynxx Solutions, a print procurement software company connecting printers and buyers since 1975.

“PrintGizmo is an industry first and we’re thrilled our distributor members can boost their buying power by shopping for better pricing, online 24/7, through ASI’s secure and familiar ESP,” said Bob DeFord, senior vice president of distributor sales and marketing. DeFord spent 14 years in the print broker business earlier in his career. “PrintGizmo is a super-easy way for distributors to expand their printing options, hassle-free, and to expand their pool of experienced printers who may offer even better pricing on custom products. At the same time, printers gain the selling power of 20,000 distributors instead of trying to sell one at a time.”

ESP is the only platform in the promotional products industry that provides this service to distributors. All licensed ESP users can access PrintGizmo, with no additional costs. When logged in to ESP, the PrintGizmo button appears directly below the distributor’s profile image in the upper right corner.

PrintGizmo features include:

  • Ability to source custom print jobs from multiple printers at a glance, eliminating price shopping and time-consuming calls to multiple printers
  • Pre-set product catalogs with set pricing and quote upon request
  • Customizable templates
  • Built-in print order management dashboard to organize and save quote requests, responses and orders
  • Higher profit margins on custom-quoted print projects

Distributors can click here to register for a webinar for more information.

PrintGizmo has two pricing options, with all payments made directly to the printer:

  • Get a Quote: Distributors create a custom job, ask blind printers to bid on the business and then review and choose bids based on price, turnaround, shipping and other criteria.
  • Receive Instant Pricing: Easily order printed items like business cards from an online catalog of options, using the order form or templates.

“The joining of ASI and PrintGizmo benefits printers and buyers immensely,” said Nathan Rotz, chief executive officer of eLynxx Solutions. “In addition to producing an easily accessible revenue stream for printers, PrintGizmo allows ASI’s distributors access to the industry’s leading printers.”

Any ASI member can apply to become a printer, but all applicants must commit to ASI’s quality and service expectations and complete the Commercial Printer Application to be vetted by eLynxx Solutions.

PrintGizmo has an extensive knowledge base available at www.elynxx.com/help-center, but distributors with questions can reach ASI’s support team at 800-546-1350, option 2, or [email protected], Monday through Friday, 8 a.m.-8 p.m. ET. Interested commercial printers can click here to apply.

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $23.6 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 55 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: www.uat-asicentral.com.

About eLynxx Solutions
eLynxx Solutions is the leading innovator of software and services that connect buyers and producers of graphic communication, direct mail, marketing, point of purchase, publications, labeling, packaging and all printed materials. As a print software boutique, eLynxx tailors its cloud software to fit the needs and requirements of its customers, providing the functionality of custom solutions with the economy of out-of-the-box software. For more information regarding eLynxx software, please visit elynxx.com or call 717-709-0990.