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ASI Debuts All-New Wearables Magazine

Premier apparel resource for promo products industry adds embroidery coverage

TREVOSE, PA – January 22, 2016 – The Advertising Specialty Institute® (ASI) today announced the debut of an all-new Wearables magazine featuring enhanced embroidery coverage and nearly doubling its circulation to 28,000 apparel decorators and distributors.

The award-winning Wearables is published 10 times a year by ASI and is the promotional product industry’s number-one source for distributors and apparel decorators. The magazine received a Jesse H. Neal Award for outstanding business journalism in 2015 and is edited by Nicole Rollender(@NRollender_ASI).

Wearables’ expanded print and online circulation includes screen printers, embroiderers and distributors, making the magazine the largest creative apparel publication in the industry, with more opportunities than ever for suppliers to promote their products, services and equipment. According to ASI research, 87% of readers say they rely on Wearables for product ideas.

“Whether they get their apparel and embroidery news and info online or in print, I’m certain readers will love the power and breadth of the new Wearables, featuring easy-to-understand strategies and business tips, along with numerous ways to connect with new and existing business partners across the social media spectrum,” said Rollender.

The January “speed” issue helps readers master rush orders, eliminate time wasters and sell more apparel. This month’s trend report features leopard print, golf gear and 3-D embroidery. The issue also includes features on quality digitizing, wearable tech and imprinting tips for spiritwear, as well as a special embroidery solutions section dedicated to embroidery and multimedia projects, equipment maintenance, new equipment and software, and a redesigned screen-printing innovations section.

Wearables’ February issue features the Apparel Design Awards and March is the Machine Guide, with the latest news on embroidery and screen-printing machines, sublimation printers, direct-to-garment printers and more.

Highlights of the all-new Wearables include:

  • Integrated packages with print and digital stories, videos, podcasts and social media interaction with readers that align with ASI’s digital-first media strategy.
  • Interact section with tons of interactive elements, blog content, reader poll results, social feeds (Facebook, Twitter, Instagram), letters to the editor, a spotlight on an outside-the-industry apparel designer and the Phil Stitch column.
  • Business section featuring business case studies, interviews with industry experts addressing business challenges, information on hot niche markets and stats from the latest ASI research on the decorated-apparel market.
  • Wearable Tech department with comprehensive features on the rapidly evolving wearable technology market, product reviews, expert interviews and industry news.

Upcoming special issues include the SourceBook (July), Fall Fashion Preview (September), Software Guide (October) and State of the Decorated-Apparel Industry (November/December).

To learn more about ASI’s publications, contact ASI Editorial Director Andy Cohen at [email protected]. For info on advertising, contact Matt Barnes, ASI’s vice president of publishing and media services, at [email protected].

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.uat-asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.