ASI Hosts 8,000 Websites for Distributors

TREVOSE, PA – March 21, 2007 – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today that the LogoMall® network now hosts 8,000 distributor Websites that generate over 500,000 visitors monthly – prospects for purchasing ad specialties.

LogoMall Websites help end-buyers find more than 300,000 ad specialty items for their companies, drive sales leads for distributors and increase requests for suppliers’ products. 

“ASI is the largest provider of Websites in the ad specialty industry,” said Timothy M. Andrews, president for ASI.  “LogoMall is an affordable way for distributors to get a Website to start generating leads and additional revenue online – and we can launch a customized site quickly.” 

All LogoMall Websites are built with the state-of-the-art shopping engine relied upon by Circuit City®, Home Depot® and Walmart.com®, providing an easy-to-use navigation system and an intuitive product finder that groups similar item categories together to generate marketing ideas.

In addition, distributors can reflect their unique branding and business operations by personalizing home pages, templates and color schemes and by offering different payment methods.

Suppliers are benefiting from the new quick request link, which automatically sends an email to the distributor to fulfill the end-buyer’s order.

ASI members are experiencing better business results using their sites.

“With the assistance of ASI, we designed our LogoMall Website and now we get calls from all over the United States,” said Elaine Murphy, president, ER Promotions (asi/185020).  “We wake up each day to check in on our shopping cart orders and catalog requests!”

“Tagmaster is proud to be a supplier with over 450 products listed, searched, and bought every day on LogoMall,” said Michelle Michelsen, marketing director, Dard Products/Tagmaster (asi/48500).  “The shopping engine is ingenious.”

For more information about LogoMall, visit www.uat-asicentral.com/getlogomall and complete the form, or call Karyn Coates, director of LogoMall, at 800-546-1350.   To view a demo highlighting the powerful abilities of the shopping engine, visit www.uat-asicentral.com/shoplogomall.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 23,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers.  ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.  Visit www.uat-asicentral.com.