ASI Introduces New SEM Traffic Builder Service

Turn-key search engine solution drives traffic to distributor websites and increases visibility

TREVOSE, PA – July 3, 2013 – The Advertising Specialty Institute^® (ASI) today introduced Traffic Builder, a cost-effective marketing tool that helps drive customers and prospects to distributor websites, increase online visibility and deliver qualified leads to boost sales.

ASI’s Traffic Builder service manages a distributor’s entire search engine marketing program (SEM), better positioning websites within search engines to achieve maximum exposure for brands and businesses. Traffic Builder effectively administers all advertising campaigns across all digital platforms, including hugely popular search engines like Google and global social networking sites like Facebook. The turn-key service generates online traffic 24/7, helping increase website visibility.

“The more eyeballs you have on your website, the more sales you’ll get. It’s that simple,” said Timothy M. Andrews, president and chief executive officer of ASI. “The hard part is figuring out exactly how to drive traffic to your online door and get your company’s link higher on the search results page – and that’s where ASI’s Traffic Builder comes in.”

ASI’s new Traffic Builder service provides:

• Increased online visibility on Google, Facebook and across all digital platforms
• Targeted advertising on what users sell and where they sell it
• Keywords that optimize results
• Detailed reports on website performance
• Complete competitive research and monthly analysis
• Defined target areas (locally and/or nationally)

ASI developed Traffic Builder based in part on recent studies that show 74% of Internet users perform local searches for information and that 82% of that group follow up with visits, phone calls or purchases. Further, targeting messages by keyword is known to direct qualified consumers to business websites, which can increase conversions and improve ROI.