![](/wp-content/themes/asitheme/images/facebook-icon.svg"){kind=icon}
![](/wp-content/themes/asitheme/images/twitter-icon.svg"){kind=icon}
![](/wp-content/themes/asitheme/images/linkedin-icon.svg"){kind=icon}
![](/wp-content/themes/asitheme/images/reddit-icon.svg"){kind=icon}
![](/wp-content/themes/asitheme/images/email-icon.svg"){kind=icon}
Richer digital experience includes easier navigation and more small-business news you can use
TREVOSE, PA – October 28, 2014 – The Advertising Specialty Institute® (ASI) today announced a major redesign of its website to provide a richer digital experience for its members and for other entrepreneurs and small-business owners.
| Months in the making, the user-friendly redesign better showcases ASI’s award-winning editorial content and premium advertising, while providing easier account management for distributors, suppliers, decorators and screen printers throughout the $20.5 billion promotional products industry.
The new website is a go-to resource for business owners and sales representatives who rely on ASI for breaking industry news, useful research, business tips and the latest sales trends. The digital platform also celebrates member accomplishments, highlights winning business strategies and provides one-click ease for sharing and downloading content members can use to educate themselves and grow their business. |
“ASI consulted with its members to find out exactly how we could improve their overall user experience,” said Timothy M. Andrews, president and chief executive officer of ASI, the largest media, marketing and education organization in the ad specialty industry. “They told us they wanted a cleaner, more intuitive digital platform that served all their needs – from advertising to video to managing their accounts – and we delivered. The new site has more images, more stories and greater resources.”
Highlights of the new ASIcentral.com website include: