ASI’s 2012 Idea Showcase Gets an A+ for Effort and Ideas

ASI’s special schools edition catalog selling fast

TREVOSE, PA – May 23, 2012 – The Advertising Specialty Institute^® today announced it’s already sold over 200,000 copies of the 2012 schools edition of the Idea Showcase^® catalog, which comes with a money-saving coupon section.

The pocket-sized Idea Showcase: Schools sports a brand-new layout and design, but still slides perfectly into a No. 10 envelope. Or, it can be sent economically as a self-mailer in marketing campaigns to clients and customers. Its convenient size also works well as a leave-behind on sales calls. Guaranteed circulation is 250,000, but supplies are limited.

The catalog highlights a wide cross section of products, including mobile backpack flags, cheer gear, affordable health-care promos, brain teaser puzzles, mini speakers, bamboo-soled sandals, watches, sunscreens and much more. It comes with free shipping until June 15, free full-color imprinting, a free envelope and a form letter to personalize.

Idea Showcase: Schools features:

• 390+ products from 50+ suppliers, between $1-$40.
• Products perfect for elementary and high schools, colleges and universities, after-school programs, youth clubs and sports teams.
• Two covers to choose from: standard and school.

In addition, each copy of Idea Showcase can be imprinted with the distributor’s full-color logo and contact information on the cover any time throughout the year, creating a personalized marketing approach that differentiates distributors from their competition.

“Get ready for those all-important fall campaigns with the go-to catalog for any school or sports promotion,” said Dan O’Halloran, ASI’s executive vice president of distributor services. “No matter what your client’s budget, this catalog has it all, from the kooky to the cool.”

Idea Showcase: Schools, printing now, is one of eight customized catalogs offered by ASI as sales-generating tools for suppliers to advertise a wide variety of products and for distributors to sell, market and promote their brands.

According to an ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that recipients take action 91% of the time as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.