ASI’s 2013 Spectrum Celebration Catalog Packs Potent Marketing Punch

Features special four-star supplier section and vast array of products and prices

TREVOSE, PA – August 9, 2013 – The 2013 Spectrum Celebration™ catalog from the Advertising Specialty Institute^® (ASI) is available now in a summer/fall edition with a special section featuring top-rated suppliers along with a vast array of product ideas and price points to scores sales throughout the second selling season.

The 2013 Spectrum Celebration catalog features more than 200 products from over 50 suppliers, in all price ranges and is available in a 6″ x 9″ envelope, with full-color imprinting for distributor logos on the cover.  Guaranteed circulation of Spectrum Celebration is 200,000, and ASI has already shipped 160,000 copies of its latest catalog offering.

Catalogs provide a proven marketing punch that over 75% of active distributors say is essential for promoting their brands. Studies show 55% of online buyers shop with a catalog in hand, and that customers keep catalogs and use them for reference, making them more valuable than television, radio and Web-based marketing. The average distributor reports ASI catalogs produce $19,000 in sales each year.

“ASI’s hot-selling Spectrum Celebration catalog is so much more than an indispensable sales tool – it’s designed to highlight products that entice end-buyers and spark campaign ideas, no matter what the price range,” said Dan Brown, ASI’s executive director of distributor services. “Its convenient size makes it handy to take on sales calls and its eye-catching cover will continue to call attention to your logo, weeks and even months later. In fact, 55% of online buyers shop with a catalog in hand, and customers keep catalogs and use them for reference, making them more valuable than television, radio and Web-based marketing.”

The 2013 Spectrum Celebration catalog is one of seven customized catalogs offered by ASI as sales-generating tools for suppliers to advertise a wide variety of products and for distributors to sell, market and promote their brands.