ASI’s Spring Idea Showcase Catalog Features the Premium and the Practical

Includes money-saving coupon section and budget-busting ideas

TREVOSE, PA – October 12, 2012 – The Advertising Specialty Institute^® (ASI) today announced it has already received pre-orders of more than 100,000 copies for its 2013 Spring Idea Showcase^® catalog featuring a special money-saving coupon section.

The envelope-ready catalog, which is perfect for mailing, is available now but supplies are limited. Its handy size, versatile product lines and budget-busting ideas make it the go-to catalog for any promotional campaign, with nearly 400 products priced between $1 and $40.

The 2013 Spring Idea Showcase catalog features:

• 390+ products from 50+ suppliers
• Special event ideas
• Handy mailing in a No. 10 envelope
• Free digital version with print purchase ($199 value)

“Whether you’re on the lookout for a quirky new product or a reliable best-seller, the 2013 Spring Idea Showcase catalog is sure to help you shake up your marketing mix,” said Timothy M. Andrews, president and chief executive officer of ASI. “This year, we included more campaign ideas than ever in an easy-browsing format along with a money-saving coupon section to help your customers lower their costs.”

According to a recent ASI study of end-buyers, 91% of recipients have taken action as a result of something they’ve noticed in a paper catalog, with nearly half (49%) purchasing a product.