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ASI Unveils Latest User-Friendly Upgrades To ESP Design Features

Quickly, easily create professional-looking virtual samples without a designer

TREVOSE, PA – July 8, 2019 – The Advertising Specialty Institute® (ASI) today unveiled its latest, user-friendly upgrades to design options in ESP®, including its virtual-sample tool, improved artwork creation and ESP Presentation features, providing distributors with an easy platform to create presentation-ready art.

Distributor sales reps can add logos or create designs on tens of thousands of products. Plus, they can save their designs to their client’s file using ASI’s Customer Relationship Management (CRM) tool, making it a snap to find designs when ordering or reordering more products. Distributors can also download and email a vector image of new designs, so clients can base buying decisions on high-quality visuals.

  • Create designs for clients by adding multiple images, text boxes, shapes and clip art to any product
  • Rotate images and apply filters with a single click
  • Change a product color without losing the design in progress
  • Ensure color consistency with custom colors

Any of nearly 200,000 products highlighted with a “V” symbol in ASI’s ESP, the largest searchable business platform in the $24.7 billion promotional products industry, can be transformed into a virtual sample with one click.

“ASI’s new virtual-sample tool is a terrific resource for distributors, allowing them to bring products to life and help their customers visualize their logo or message without having to bring in a designer,” said Bob DeFord, ASI’s senior vice president of distributor sales and marketing. “Our latest online improvements, along with coming updates to ESP Presentations, are sure to simplify the workweek, leaving distributors more time to close sales.”

Distributors and suppliers can also join an interactive ESP demo at ASI Chicago, taking place Wednesday, July 10, and Thursday, July 11, at booth 1037. ASI will demo its virtual-sample tool along with updates to its ESP Presentations tool. ASI representatives will also be on-hand to explain new ESP features like PrintGizmo, a free, value-added benefit for ESP users that connects ASI distributor members with high-quality, competitively priced printers, enabling them to efficiently source catalogs or custom print products from a larger pool of providers.