New ASI Local Listings Service Helps Distributors Capitalize On Search Traffic

Local Listings makes it easier for potential customers to quickly find promo products distributors

TREVOSE, PA – November 3, 2021 – The Advertising Specialty Institute^® (ASI) today announced the availability of its newest service for promotional products distributors, ASI Local Listings, a more efficient way to boost a company’s online business image and capitalize on local search traffic.

After distributors sign up for ASI Local Listings, their company’s business information is updated in over 70 online directories like Google My Business, Bing, Yelp and Yellow Pages, making it faster and easier for customers searching for promo products to find a local distributorship.

“If you ask yourself how many times a week you Google businesses in your own town or neighborhood on the lookout for new products or services, you’ll understand exactly why ASI Local Listings is a must-have for promo companies looking to boost their brand visibility and make it easier for new customers to find them,” said Bob DeFord, ASI’s senior vice president of distributor sales and marketing.

ASI Local Listings can help distributors by:

• Updating 70+ directories with current, accurate business info
• Alerting businesses when customer reviews are posted, allowing for more immediate responses
• Providing automated reporting and access to real-time information updates

Added perks for distributors include improved Search Engine Optimization (SEO is the practice of increasing the quantity and quality of traffic to a company’s website through organic search engine results), a higher Google map ranking and increased brand awareness.