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ASI Celebrates 2013’s 10 Millionth ESP Search Winner

Innovative Print & Media Group hits milestone in industry’s No. 1 product sourcing tool

TREVOSE, PA – December 23, 2013 – The Advertising Specialty Institute® (ASI) today announced Innovative Print & Media Group, Inc. scored 2013’s 10 millionth search in ESP® , the industry’s most powerful product sourcing tool.

“Milestones are worth celebrating, and ASI is delighted Innovative Print & Media Group hit the magic number while searching for the best available products in the promotional products industry,” said Timothy M. Andrews, ASI president and chief executive officer. “Tens of thousands of companies just like Innovative rely on ESP every day to search for the hottest products, find the best suppliers and create the coolest looking presentations for their clients.”

ASI thanked Innovative by throwing a celebratory pizza party for its 45 employees at the distributor’s headquarters in Phoenixville, PA.

“Innovative has partnered with ASI for over 20 years and has been an ESP user since it first became available to the industry,” said Rob Whitman, president of Innovative Print & Media Group. “Our 17 buyers utilize ESP to efficiently search for solutions that enable our customers to more effectively communicate their brand and to drive results through improved branding and promotional marketing. ESP has empowered my folks on the front lines to improve quality and customer responsiveness. We were pleased to be honored for conducting the 10 millionth search on ESP and look forward to continued success utilizing ESP.”

 

ESP is used by over 30,000 distributors to search for suppliers in the ASI network and to create dynamic presentations for their customers. This week, ASI announced the latest version of its ESP platform is now live. Major upgrades include:

  • Decorator finder. Distributors can search for qualified decorator members in ESP Web® . And, the Decorator Advanced Search tool performs detailed searches by ASI number, service, exact location, proximity or contact.
  • Redesigned Event Planner. Features new event ideas, product suggestions and engaging editorial content and instructive videos.
  • Order History. View entire order histories and details in ESP Websites™, making reordering a snap.
  • Shareable Presentations. With one click, distributors can easily share a copy of their ESP presentation with anyone else in their company.

All told, ASI’s User Experience and Product Development teams have made over 350 enhancements to the ESP platform within the last year, resulting in new features, stronger functionality, faster speeds and a superior experience.

ASI will demonstrate all of ESP’s latest features, including upcoming visual search for ESP Mobile™, at the ASI Show in Orlando, Sunday, January 5 through Tuesday, January 7, at the Orange County Convention Center. The show also features a special presentation by the stars of the ABC hit reality TV show, “Shark Tank.” Co-hosts Barbara Corcoran and Kevin O’Leary will judge live pitches from the industry’s top suppliers competing for $5,000 to help launch a cool, new product.