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ASI Kicks Off “Promo in the Wild” Social Media Campaign

Campaign highlights reach of promo products and calls on members to share pics of items they see

TREVOSE, PA – July 1, 2020 – The Advertising Specialty Institute® today kicked off a social media campaign called “Promo in the Wild” to demonstrate the far reach of promo products throughout the month of July by asking industry members to be on the lookout for logoed products, tag a photo with the hashtag #PromoInTheWild and share it to ASI’s online platforms.

“One of the best ways to convince people of the power and reach of our industry’s affordable, effective products is to showcase them wherever and whenever we can,” said Timothy M. Andrews (@Tim_Andrews_ASI), ASI president and chief executive officer.  “As businesses begin to reopen and we start venturing out – safely and according to local guidelines – we want everyone in our industry to be on the lookout for branded products in their backyard, community, beach or street. A summertime social media campaign is a perfect way to celebrate our industry when we need it most.”

Here’s how it works:

  1. Take a photo or video of a promo product that you see “In the Wild,” like a beach towel emblazoned with a team logo, a branded koozie spotted at a family BBQ or a logoed face mask, cap or T-shirt spied at the grocery store. Or take a selfie sporting your own promo items.
  2. Tag ASI and use the hashtag #PromoInTheWild
  3. Share the photo to your Twitter, Instagram, LinkedIn or Facebook pages.

Throughout July, ASI will choose four posts at random to highlight and winners will receive a $25 Visa gift card.

“The aim of this campaign is to call attention to awesome promo products while reinforcing what everyone in our industry knows – that branded items really are everywhere,” said ASI Social Media Manager Melissa Newman. “The beauty of it is that you can find promo near or far – your own home or your favorite state park. It’s a fun way to humanize brands, engage with end-users and prove the prevalence of promo products.”