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ASI Launches “New ESP” Tips Newsletter

Newsletter and video showcase tips, ideas and news-you-can-use selling techniques

TREVOSE, PA –May 29, 2013 – Time-saving suggestions, design ideas and upselling methods highlight the new “ESP Tips” newsletter recently launched by the Advertising Specialty Institute® (ASI).

ASI designed the free, monthly newsletter to help ESP Web® users quickly and easily create more sophisticated ESP Presentations and to make fullest use of the industry’s most utilized search engine.

In addition to the “ESP Tips” newsletter, ASI created a short, user-friendly video to give members even more inside info.

The inaugural “ESP Tips” newsletter contains info-bites along with links to video demos and more in-depth explanations. Highlights include:

  • How to create a winning ESP Presentation that matches existing branded marketing materials.
  • Clever ways to upsell clients when showcasing products.
  • The one-click way to use the virtual sample tool to apply a client’s logo to all virtual sample-enabled products.
  • How to quickly compare an unlimited number of products from over 3,200 options, side by side.
  • Ways to get promotion ideas for events in three different price ranges.

“While all of ASI’s technology and software is designed with ease of operation in mind, it always helps to get the inside scoop on new features and to learn valuable shortcuts,” said Timothy M. Andrews, president and chief executive officer of ASI. “Our goal with the tips newsletter and video is to help new ESP users master the basics faster while providing fresh ideas and creative challenges to seasoned pros.”

The new “ESP Tips” newsletter is one of eight newsletters published by ASI, along with seven catalogs and five magazines.

ASI’s newly enhanced ESP Web was designed as close to a real-world Google experience as possible – with performance speeds on numerous features increasing 60%. By putting simple, intuitive tools to work for them, distributors can search and source products from 3,500+ suppliers even faster.