ASI Launches Personalized Tracking Reports for Print Ads

Comprehensive media stats demo ROI for ASI print advertisers

TREVOSE, PA – August 23, 2010 – The Advertising Specialty Institute today announced the launch of ASI Media Statistics for ASI publications, a personalized monthly report that tracks ad performance and demonstrates a return on investment for print advertisers.

A team at ASI consolidates data from a variety of sources to create comprehensive reports tracking all ASI magazines, catalogs and editorial mentions for advertisers. The tailored reports are emailed monthly along with ESP and LogoMall media statistics. The reports are also available online.

“All suppliers want to know the value of their advertising dollars and how to continually maximize results,” said Timothy M. Andrews, president and chief executive officer of ASI.  “This one-of-a-kind ranking system clearly demonstrates the effectiveness of advertising in ASI print publications. Companies can use these stats to check their performance against their competitors, strategize and increase sales opportunities.”

The ASI Media Statistics report for publications features:

• One-stop reporting platform at www.asi-mediastats.com.
• Monthly email with all ASI print publication performance metrics.
• Comprehensive listing of all competitor editorial advertisements.

ASI publishes eight catalogs and six magazines: Advantages, Counselor, Successful Promotions, Stitches, Supplier Global Resource and Wearables. ASI publications have recently won 35 national editorial awards, including three Jesse H. Neal Awards, considered the Pulitzer Prize of B-to-B journalism.