ASI drives innovation in the promo industry through Artificial Intelligence (AI); ESP+ AI demos featured at ASI Chicago, July 25-27
“Al is your collaborative wingman, delivering trending products at your fingertips, making you a faster, smarter and more creative sales pro,” said ASI CEO Tim Andrews
TREVOSE, PA – July 24, 2023 |
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The Advertising Specialty Institute® (ASI) announced today it is unveiling a game-changing addition to its ESP+ business management platform – powerful AI technology to boost the industry’s fastest search algorithm for promotional products.
“ASI is embracing the AI revolution in ESP+,” said Timothy M. Andrews, president and chief executive officer of ASI, the leading technology, marketing and information provider in the $25.8 billion promo industry. “Artificial Intelligence (AI) is your collaborative wingman, delivering trending products at your fingertips, making you a faster, smarter and more creative sales pro. Each innovation enhances your ESP+ experience and as AI advances, so will ASI – welcome to the future of promo.”
ASI’s recently launched ESP+ is a simple, automated, all-in-one platform that helps distributors run their promo business better. The latest AI features in ESP+ include:
“ASI has reinvented the customer experience through AI tools in ESP+, turbocharging your search results, equipping distributors with smart tools to craft unique, time-saving proposals that help them stay ahead of the pack,” Andrews said. “ASI is dedicated to empowering distributors with AI-driven solutions for a more successful and streamlined business. This is just the beginning – expect more intelligent features ahead to help the promo industry build and grow together.”
ASI will demo the AI tools in ESP+ along with its latest features during ASI Chicago, the largest promo products trade show in the Midwest, taking place Tues., July 25 through Thurs., July 27, a show experience packed with hot product trends, networking parties, expert pitching advice and a “State of the Industry” panel featuring insights from four of promo’s leading innovators.
ESP+ learning opportunities at the Chicago trade show:
ASI distributor members can register today to take advantage of everything ASI Chicago has to offer, including free sales, marketing, social media classes, along with a class on ChatGPT, plus security advice from an FBI special agent and cybercrime expert. Non-members are also encouraged to attend and can access the same tools for a nominal fee.
ESP+ is currently available for new ASI members and licensed ESP users. In coming months, the ASI team will review existing data and order history for ESP® Web and ESP Online users and plot a migration path to ensure all customer and other information is transferred seamlessly for each user to the new ESP+ platform.