ASI Leads Industry With Record Results

ESP up 12%; show attendance and magazine circulation at No. 1

TREVOSE, PA – February 17, 2012 – The Advertising Specialty Institute (ASI) today announced it leads the industry in the critical areas most important to its 27,000 clients, including No. 1 rankings in ESP users, show attendance and magazine circulation.

ESP has extended its leadership position with a record 46,000 users, up 12% from the last year. In addition, ESP generated an unprecedented number of product and supplier searches (29 million), end-buyer presentations created (1.35 million) and supplier ratings (36,000) in 2011.

“I’m extremely proud of ASI – the largest full-service organization serving suppliers and distributors in the business,” said Timothy M. Andrews, president and chief executive officer of ASI. “We’re scoring record results, while providing the most technologically advanced tools available, year after year. ESP users, including the Counselor Top 40, stay with this proven product because it provides them with a distinct competitive advantage.”

In addition to record-breaking numbers for ESP, ASI also leads the industry in eight key areas:

• No. 1 in total distributors.
• No. 1 in research services.
• No. 1 in website solutions.
• No. 1 in show attendance and exhibitors.
• No. 1 in editorial awards.
• No. 1 in magazine and catalog circulation.
• No. 1 in education.
• No. 1 in credit information.