ASI Taking Pre-Orders For Brand New “Back to Business” Catalog

ASI debuts catalog aimed at distributors doing business throughout 2021’s critical economic recovery

TREVOSE, PA – June 18, 2021 – The Advertising Specialty Institute^® (ASI) today announced it is taking pre-orders now for its newest catalog, “Back to Business,” designed to help promotional products distributors target newly-reopened businesses, shows and events as well as companies and venues working to entice new customers and welcome back employees in the wake of the pandemic.

“Back to Business” ships in early August, but ASI is taking pre-orders for available limited quantities.

“Knowing how essential it is for promo distributors to rev up sales now that the country is finally reopening, ASI created a catalog designed to help them accomplish exactly that,” said Dan Brown, ASI’s vice president of distributor services. “The ‘Back to Business’ catalog will continue to be useful and relevant as we head into the busy fall selling season, when businesses everywhere will be anxious to recapture customers, find new clients and finish the year and the holiday season as strong as possible.”

The “Back to Business” catalog features all essential promo items from highly rated suppliers, specifically tailored for reopening businesses, returning office workers and more. The catalog includes hot seller categories such as festivals and events, hospitality, fitness, welcome-back gifts for returning employees, workplace appreciation, commuting and travel.

ASI’s distributor services team produced a helpful checklist for distributors aiming to sell more orders using the catalog:

• Make a list of local office complexes, sports/concert venues, tourist attractions, restaurants and more.
• Order catalogs imprinted and personalized with your logo and contact information.
• Mail or drop off the catalog to the list of leads.

The 24-page “Back to Business” catalog mails in a No. 10 envelope and can be sent as a self-mailer.