ASI’s 2010 Spring Idea Showcase Catalog Available

Envelope-ready; perfect for mailing

TREVOSE, PA – November 20, 2009 – Advertising Specialty Institute^® today announced the availability of copies of the 2010 Spring Idea Showcase catalog.

The pocket-sized Idea Showcase slides perfectly into a No. 10 envelope or can be sent economically as a self-mailer in marketing campaigns to clients.  Its convenient size also works well as a leave-behind on client sales calls.  Guaranteed circulation is 250,000, however supplies are limited, and ASI has already received pre-orders totaling nearly 60,000 copies. 

Idea Showcase features:

• 400 products priced between $1 and $40.
• “Go Green” section of environmentally-friendly products.
• Spread of items under $5.
• Budget and planning index that makes it simple for buyers to choose items based on their clients’ budgets.

In addition, each copy of Idea Showcase can be imprinted with the distributor’s logo and contact information on the cover any time throughout the year, creating a personalized marketing approach that differentiates distributors from their competition.

“The 2010 Idea Showcase is one of our most popular catalogs with end-buyers, because it’s packed with options for any promotional campaign, it’s a handy size and it’s flexible for any budget,” said Timothy M. Andrews, president and chief executive officer of ASI.  “Distributors should include catalogs in their marketing mix, since research shows that catalogs remain a proven advertising vehicle.”

According to a recent study of end-buyers, paper catalogs drive 93% of purchasing decisions.  Further, the ASI study shows that 91% of the time recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.