ASI’s 2012 Spectrum Catalog Offers Gifts Galore

Special gift book supplement features elegant items for discriminating clients

TREVOSE, PA – December 6, 2011 – The Advertising Specialty Institute (ASI) announced today that it’s already sold nearly 300,000 copies of its 2012 Spectrum catalog, featuring everything from cooler chairs for the man cave to fun items under $1.

Wide-ranging items spread across 26 diverse categories like bags, balloons, computer accessories, games, green, toys, sports, travel, health and beauty, will appeal to nonprofits and business execs alike.

The 2012 Spectrum is available with or without a special, 26-page Gift Book supplement featuring an impressive selection of upscale items like pashima scarves, leather iPad covers and solar-powered wall clocks.

Spectrum features:

• Over 525 products from 100+ quality suppliers.
• 65 of this year’s hottest sellers, specially-marked.
• Self-mailer size that easily fits into a 6″ x 9″ envelope.
• Free digital version, including a customizable version on LogoMall websites.
• Free shipping.

“Our studies show that catalogs work and, in fact, 91% of the time, recipients take action as a result of something they noticed in a catalog, with nearly half buying a product,” said Timothy M. Andrews, president and chief executive officer of ASI. “With hundreds of items to choose from, Spectrum 2012 is sure to catch the eye of any client, whether they’re looking for humble gifts under $1 or that high-end attention-grabber.”