ASI’s 2012 Spectrum Celebration Catalog Offers Hot Deals and Cool Ideas

Best-selling end-buyer catalog available now in summer/fall edition

TREVOSE, PA – June 29, 2012 – The 2012 Spectrum Celebration™ catalog from the Advertising Specialty Institute^® is available now in a summer/fall edition with special sections featuring top-rated suppliers and hot sellers.

Guaranteed circulation of Spectrum Celebration is 200,000, and ASI has already received pre-orders totaling nearly 75,000 copies for its latest catalog offering.

The catalog contains over 200 products from over 50 suppliers, in all price ranges. Spectrum Celebration provides full-color imprinting for distributor logos on the front and back covers.

Spectrum Celebration features:

• Special section highlighting the best products from the best suppliers
• Hot sellers
• Budget and planning guide
• Self-mailer size that also fits easily into a 6″ x 9″ envelope
• Free digital version, including a customizable version on ESP Websites™
• Free shipping

“Just in time to take advantage of hot summer sales and cool fall specials, ASI is offering a special edition of its best-selling end-buyer Spectrum Celebration catalog,” said Dan O’Halloran, ASI’s executive vice president of distributor services. “At a glance, you can find top suppliers and hot sellers – making selling a snap.”

According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.