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Best-selling end-buyer catalog helps drive key 4th-quarter sales
TREVOSE, PA – August 16, 2013 – The Advertising Specialty Institute® (ASI) today announced it’s already sold over 40,000 copies of its upscale 2013-2014 Gift Book™ catalog, designed with elegance and flair to command attention during the all-important holiday selling season.
According to Counselor® magazine, more industry sales occur in the fourth quarter than any other period of the year, thanks in part to end-buyers in need of quality items for incentives and corporate gift-giving programs. Over 75% of active distributors say catalogs are essential for promoting their brands.
This year’s Gift Book also comes with a special offer: distributors who buy 50 copies get an additional 50 copies of ASI’s hardbound directory Media File® free.
Categories in the The Gift Book include classics like awards, clocks and computer accessories, along with tools, tech, toys, gadgets, sports, food and drink. Gifts range from salmon fillets and beveled glass ornaments to custom cufflinks and personalized plants.
Product spotlights on bags, writing instruments, desk accessories and outerwear feature useful statistics on age, gender and even location – perfect for tailoring sales pitches and helping prove the lasting value and affordability of promotional products. For instance, 66% of consumers in Philadelphia tell ASI they own a branded writing instrument, versus 50% in the U.S. overall.
The Gift Book features: