ASI’s 2013 Spectrum Catalog Selling Fast and Furious

Versatile selling tool features promotional ideas that fit any budget

TREVOSE, PA – November 20, 2012 – The Advertising Specialty Institute^® (ASI) today announced it’s already sold over 325,000 copies of its 2013 Spectrum^® catalog, featuring specially marked “hot sellers” and an abundance of gifts appealing to nonprofits and business execs alike.

The convenient, digest-size catalog offers a diverse array of products spread across 15 categories like bags, clocks and watches, food and drinkware, household, magnets, office, outdoors, travel, trade shows and writing instruments. Prices range from below $1 on up.

The 2013 Spectrum is available with or without a special 24-page Gift Book^® supplement featuring an impressive selection of upscale items like Titleist golf balls, Apple-certified products, grill sets, wine connoisseur gift box sets and solar-powered desk accessories.

The 2013 Spectrum features:

• Over 525 products from 100+ quality suppliers, in all price ranges.
• Dozens of specially marked “hot sellers.”
• 11-page specs index and separate price index.
• Self-mailer size that easily fits into a 6″ x 9″ envelope.
• Four cover options.
• Free digital version, including a customizable version on ESP Websites™.
• Free shipping.

“ASI’s 2013 Spectrum catalog gives you instant credibility to appeal to small nonprofit organizations and corporate business executives alike,” said Timothy M. Andrews, president and chief executive officer of ASI. “Containing hundreds of budget-conscious ideas as well as unique, high-end products for more discriminating clients, Spectrum makes it easy to sell to a wider variety of clients.”

According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.