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ASI’s Big, Bold 2019 Media Planner for Suppliers Now Available

Latest advertising opportunities across ESP, print, digital, content marketing, trade shows and more.

TREVOSE, PA – September 14, 2018 – The Advertising Specialty Institute® (ASI) today announced the availability of its 2019 Media Planner, a big, bold advertising guide offering powerful, integrated media solutions for suppliers, including strategic marketing and multimedia campaign opportunities for brands and products.

Along with its annual Media Planner, ASI also unveiled the redesigned ASI Advertising website, a one-stop, user-friendly online destination for all supplier advertising needs. The dedicated supplier site showcases ways ASI’s omnichannel solutions allow brands to create personalized, consistent messaging at every touchpoint. The website lists upcoming deadlines as well as special promotions to keep suppliers up-to-date on every advertising opportunity. There’s also a resource library, product pages and live chat.

“To reach today’s on-the-go distributors, suppliers need to grab their attention fast, using the very latest digital opportunities, content marketing and video, along with the tried and true, like print, trade shows and sponsorships,” said Gene Rahill, ASI’s senior vice president of supplier sales and marketing. “Our digital and print mediums allow suppliers to reach the broadest audience of distributor salespeople and principals in the world – the most extensive audience reach of any of our competitors.”

New opportunities showcased in the 2019 Media Planner include:

  • Sponsored Social Posts.Promote brands and products to highly engaged audiences on Facebook and Instagram.
  • Retargeting. To reach distributors outside of ESP®, suppliers can target anyone logging in or searching for their product category.
  • Connect ESP Search Emails. Optimize emails by targeting distributors that search for products within a certain time frame.
  • Integrated Packages. Print, digital and content marketing packages offered at a reduced rate to help suppliers be seen wherever distributors are consuming content.

The ASI Media Planner, formerly known as the Media Kit, features monthly editorial calendars that allow suppliers to coordinate their artwork to the season or message they want to deliver. Plus, the team at ASI Creative Labs (@ASICreativeLabs) can help suppliers tell their story through engaging content such as listicles, infographics, videos, webinars and more.

In addition, suppliers can take advantage of ad spots in ESP (the industry’s number-one business platform, with 2.7 million+ searches per month), three award-winning print magazines and four catalogs, along with digital opportunities on ASIcentral.com (with 300,000 monthly page views).

A digital version of ASI’s 2019 Media Planner is available on the ASI Advertising website and print copies are available through a supplier’s dedicated sales representative.