ASI’s ESP Mobile App Downloads Top 9,000

Mobile users can now create virtual samples on the fly and speak to search for products

TREVOSE, PA – February 6, 2013 – The Advertising Specialty Institute^® (ASI) today announced that downloads of its newly-enhanced apps for iPhone, iPad and Android have topped 9,000 since launch.

This week, ASI demonstrated over 40 new mobile app features at the three-day ASI Show in Dallas, which ends Friday at the Dallas Convention Center. The innovative ESP Mobile apps are faster and more intuitive, allowing users to respond more quickly to clients while conducting business on the go.

• Virtual reality. Tap to create virtual samples and generate dynamic on-site sales demos
• Siri-like response. Speak to search for products
• Rapid ratings. Tap to quickly rate a supplier and read other distributor comments
• Greater integration. Search and filter products easily with the same options in ESP Web
• Accountability. Instantly provide ASI with feedback to improve the user experience

Integration with ASI’s ESP Web™ means distributors can source and order every ad specialty product in the industry from more than 3,200 suppliers. In addition to searching the ad specialty industry’s largest and most accurate product database, users can get industry news updates, view the latest product pricing, see razor-sharp images, check out supplier ratings, request quotes and e-mail clients products 24/7.

“ASI is committed to transforming the mobile app world, making certain ESP Mobile leads the industry as it revolutionizes the way we do business,” said Timothy M. Andrews, president and chief executive officer of ASI. “We’re blown away by the user response and surging number of downloads, knowing what a huge difference improved connectivity makes to members and their bottom line.”