Heat Up Valentine’s Day With ASI’s Top 10 Sexiest Promo Products

Annual list includes mood-shifting spray, chocolate body paint and heart stick people

TREVOSE, PA – February 13, 2012 – The Advertising Specialty Institute (ASI) today unveiled its 2012 top 10 list of sexiest hot products heating up Valentine’s Day promotions.

A search for romantic giveaways in ASI’s exclusive promotional products database reveals marketers are in hot pursuit of everything from condom shaped USBs and a safe sex kit to the Little Black Book of Sex Toys.

“Spice up any promotional or marketing campaign with the giveaways hitting our top 10 list of super-sexy items,” said Timothy M. Andrews, president and chief executive officer of ASI. “Once again, creativity rises to the top of the $18.5 billion promotional products industry.”

ASI’s Top 10 sexiest Valentine’s Day products:

• Condom matchbook, from CCM. Fun, novel promotional giveaway for clubs, universities, colleges and parties.
• Red push-button-activated light-up ice cube, from Alight Promotional Products. Colored LEDs shine through clear plastic to light up a nightclub or party promotion.
• Body wax massage candles, from Adult PromotionalZ. Add a company’s logo to the label.
• Mood-shifting spray, from Solar Advertising. A blend of organic cocoa butter, clove, cinnamon and fresh ginger to stimulate the senses.
• All-natural “Sex on the Beach” flavored lip balm chapstick, from Admints & Zagabor. Voted best tasting and smelling lipstick made in the USA.
• Safe sex kit, from Ready 4 Kits. Designed with the responsible adult in mind, it includes AIDS education guide, latex condom, mints and antibacterial wipes.
• Condom-shaped USB flash drive, from New Century Technology. Suitable for promoting medical companies, condom companies, schools, sex education and novelty gift shops.
• Chocolate body paint, from Adult PromotionalZ. Great addition to a safe sex or intimacy kit or use it to create any romantic promotion.
• Heart stick people, from TargetLine. Handmade stress reliever will jazz up any office promotion.
• The Little Black Book of Sex Toys, from Adult PromotionalZ. A 160-page sophisticated guide to over 50 different toys.

There are over 750,000 different promotional products that can be imprinted with a logo and distributed at no charge. The giveaways serve an important marketing function when distributed as part of a B-to-B promotion, consumer advertising campaign, sales incentive program or to recognize corporate achievement or personal milestones