Spring Into 2012 With ASI’s Idea Showcase Catalog

Compact catalog features new money-saving coupon section

TREVOSE, PA – November 16, 2011 – The Advertising Specialty Institute today announced it has already received pre-orders for nearly 130,000 copies of its 2012 Spring Idea Showcase catalog.

The envelope-ready catalog, which is perfect for mailing, is available now but supplies are limited. Its handy size, versatile product lines and budget-busting ideas make it the go-to catalog for any promotional campaign.

“With the Idea Showcase catalog, you can slip it in a pocket, pop it in an envelope or leave it behind on sales calls,” said Timothy M. Andrews, president and chief executive officer of ASI. “No matter what you do with the Spring 2012 Idea Showcase catalog, it’s bound to grab the attention of end-buyers. Distributors should always include catalogs in their marketing mix, since research shows catalogs remain a proven advertising vehicle.”

The 2012 Idea Showcase catalog features:

• A money-saving coupon section.
• 390 products from 50 suppliers priced between $1 and $40.
• Budget and planning index that makes it simple for buyers to choose items based on clients’ budgets.
• Handy mailing in a No. 10 envelope.
• Free digital version with print purchase ($199 value).

Each copy of Idea Showcase can be imprinted in full color with the distributor’s logo and contact information on the cover any time throughout the year, creating a personalized marketing approach that differentiates distributors from their competition. Each order comes with free #10 envelopes, free form letters for personalization and free promotional stickers to stamp and send.