Top 10 Sexiest Valentine’s Day Promotional Products

Inaugural List of Romantic Giveaways and Business Gifts

TREVOSE, PA – February 5, 2010 – The Advertising Specialty Institute today released its first top 10 sexiest promotional products list for Valentine’s Day.

A search for romantic giveaways in the Advertising Specialty Institute’s exclusive promotional products database, revealed that marketers are in hot pursuit of everything from logoed condom packs to lip-shaped chocolate to help them launch Valentine’s-themed campaigns.

The top 10 sexiest Valentine’s Day promo products for 2010 are:

1. Sexy® Water – bottled water with a label that says it all.
2. Bling Travel Mug – a mirror on the front is pimped with shiny faux gems.
3. Romantic Evening Intimacy Kit – this pouch has six condoms and flavored lubricant.
4. Contrast Color Thong – an imprinted hot favorite.
5. Chocolate Lips – wrapped in red foil, it’s chocolate with a twist.
6. Tangle® Love Keychain – the famed toy has a risqué side.
7. Little Black Book of Sex Secrets – a reference with naughty tips.
8. Sex on the Beach Kit – includes coconut massage oil and drink recipes.
9. Red Heart USB Drive – who says you don’t love your computer?
10. Silhouette Girl Flashing Pin – if truckers put it on mud flaps, you can wear it.

Promotional products, or advertising specialties, are items imprinted with logos or slogans to market a company, organization, product, service, achievement or event.  Companies often purchase them as giveaways to employees or clients at holidays and for occasions year-round, and marketers often include them in their campaigns to increase response rates.

According to an exclusive study from the Advertising Specialty Institute, end-buyers identify promotional products as the most effective medium among all advertising, next to the Internet.  In addition, the study reveals that nearly one-half, or 48%, of respondents indicated that promotional products are expected to deliver a positive return-on-investment.