Ultimate Tailgating Games in Play

ASI gets trendy with Top 10 list of tailgating games and gear

TREVOSE, PA – September 15, 2010 – Forget boring weenie roasts and ho-hum pigskin passes. Score with the latest tailgating trends by playing a round of sholf and bagging a cornhole before grilling a mail-order steak.

Just in time for the NFL kickoff, the Advertising Specialty Institute uncovers the latest tailgating trends with its first-ever Top 10 list of ultimate tailgating games and gear. According to a study by the Tailgating Institute, a typical tailgater is a college-educated male between 35-44 who hosts and/or attends six to 10 tailgate parties a season, spending over $500 on tailgating food and participating in a variety of interactive games with fellow tailgaters.

“Tailgating is a true piece of Americana and is quickly becoming a serious venue for entertaining and event marketing,” said Timothy M. Andrews, president and CEO of the Advertising Specialty Institute (ASI). “Whether you get ready for kickoff with a friendly game of sholf or stick to grilling your favorites, heat up the asphalt with our Top 10 list of awesome tailgating gear for a great, all-round game day.”

The NFL began its 91st season September 9 with a 2010 season opener between the New Orleans Saints and the Minnesota Vikings at the Superdome. To get in the spirit, ASI presents its first-ever Top 10 list of ultimate tailgating games and gear:

• Cornhole. Liven up any corporate event or party with this spirited beanbag toss game that’s simple and fun for all ages. The set is compact, lightweight and customizable.
• Can Handy. Imprint your company logo on this can holder and then slap the magnetized cooler on the side of a car, truck, van, etc. for easy access.
• Steak A Claim. Class up any barbecue with quality steaks delivered frozen and available in a variety of cuts.
• Plateful Of Fun. No more juggling, thanks to this handy food-and-drink combo plate.
• Cool Man. Cooler comes with stand, making it easy for attendees to grab an ice-cold beverage.
• Ladder Toss. The next generation of tailgating games requires players to hurl golf balls tethered to string at a ladder 20 feet away.
• Rest & Relaxation. The ultimate folding chair for any sporting event or corporate pre-game bash.
• Hot Cooker. Mini Weber grill is perfect as a sweepstakes prize or valuable giveaway.
• Sports Cooler. Can cooler comes in a variety of sport-themed designs. A golf ball-inspired cooler is just the thing for a golf-themed event.
• Sholf Green. Bring the golf course to the tailgate. Each green is made with a thick, hand-bound turf to simulate an actual putting green.